ICF Advance 2020 Session Descriptions

Where Are We Going—Where Have We Been? The “Bell Curve” Adoption and Evolution of Coaching

Ann Betz, PCC | OnDemand | Bookend Session 

Join ICF Advance Provocateur Ann Betz, PCC, for our kick-off session, exploring the trajectory of coaching—past, present and future. We’ll look at the bell curve of how ideas and innovations are adopted and integrated into society, exploring where coaching is and where it may be going. This session—which will lay the groundwork for the rest of this year’s Advance—will explore:  

• What has been the trajectory of coaching adoption in society? In other words, how is coaching moving into the mainstream? 
• How does this differ geographically? 
•  What aspects of coaching are moving from what we might call the “odd and unusual” space into the space of more accepted practices? 
• What is now out there on the edge? Where may we be going in the future? 

Why Embodied Coaching… And Why Now?

Amanda Blake | OnDemand | Exploration Session 

In coaching we are taught to focus on helping our clients see their stories differently, but rarely are we taught to help our clients sense differently. Even when we are, venturing into body-oriented approaches to coaching can feel unfamiliar, countercultural and sometimes just plain hard! This session explores the neurobiology at play when your clients are dreaming of new options for themselves and taking action to bring those dreams to life. We’ll look at why the body is so essential to transformative change, what’s behind the growing interest in embodiment, and practical steps you can take to support your clients as they breathe life into their dreams.

Integration Conversation with Amanda Blake  

Amanda Blake & Ann Betz, PCC | Live | Integration Conversation 

Join Advance Provocateur Ann Betz, PCC, for an in-depth interactive conversation with Amanda Blake discussing the neuroscience behind embodiment coaching. They will discuss how this approach supports clients into taking action toward their goals and how to integrate the body into your coaching practice.   

How Organizations Are Scaling Coaching

Allen Moore | OnDemand | Spark Session 

We’ve all seen it posted in the Future Trends for Coaching research. Coaching has established strong credibility as a development intervention that really pays off for executives, so organizations want to extend this benefit through the ranks at scale. What will this look like in practice?  What are the various channels and approaches for reaching large audiences—and at different levels? Does this change the very definition of coaching? What impact will it have on executive coaches?  

Our session will explore why and how organizations are articulating their needs for coaching at scale, and the types of offerings providers are creating to meet those needs.  

Coaching For Every One: Creating Opportunity and Activating Potential 

J. Victor McGuire, Ph.D. | OnDemand | Spark Session 

When you look at the coaching industry in general, you see a collective that serves and is delivered by primarily white individuals. If we know that 80% of people who receive coaching report increased self-confidence; more than 70% benefit from improved work performance, relationships and more effective communication skills; and 86% of companies report that they recouped their investment on coaching and more (source: ICF 2009): Why wouldn’t we want that outcome for everyone?

I proposed two simple questions: What if the BIPOC community had the opportunity to receive high level certified coaching? and What impact would this level of coaching play on the activation their potential? These two question were instrumental in addressing the need to start Coaching For Everyone (coachingforeveryone.org). Coaching For Everyone is a new non-profit organization whose mission is to provide complimentary coaching and leadership services to traditionally under-resourced populations—particularly Black, Latinx and indigenous young adults, Kindergarten through 12th grade educators and non-profit employees. In this presentation we will discuss who we are, why we need to exist and the importance of the democratization of coaching. We will also cover the perceived impact to the coaching profession in general by addressing this issue.  

Coaching Everyone on Earth

Matt Barney | OnDemand | Spark Session

While coaching is much more effective than training, it has historically been restricted to an elite market with deep pockets. New technologies are now augmenting and complementing traditional coaching practices that allow coaching to disrupt training budgets worldwide. This presentation will review today’s major new technologies that can augment ICF Members’ coaching practices. They empower coaches to create innovative, new coaching models that help grow coaching practices and better help price-sensitive clients achieve their goals.

Collaborative Conversation: The Democratization of Coaching 

Ann Betz, PCC | Live | Collaborative Conversation

Join Advance Provocateur Ann Betz, PCC, for an interactive conversation about the democratization of coaching. We will discuss how coaching is becoming more widely available and the future of coaching through technology and managers and leaders acquiring coaching skills. Attendees will join the discussion in breakout groups.

Coaching the Narcissistic Client (Without Enabling Them)

Dr. Ramani Durvusala | OnDemand | Exploration Session 

People in the coaching profession may actually encounter more narcissistic clients than do therapists.  Given the focus of coaching practice—performance enhancement, personal growth, professional development—it may be a more palatable space for clients with difficult personalities than therapy. However, without a fundamental understanding of high conflict, antagonistic, vulnerable, entitled, dysregulated personality styles such as narcissism, there is a risk of simply enabling the narcissistic client, missing the opportunity to work with a client to develop self-reflective capacity, and the possibility of burnout and frustration on the part of coaches. This presentation will provide an overview of narcissism, potential pitfalls faced by those in the coaching profession, the dangers of enabling them, blind spots that therapists and coaches can sometimes miss, and an overview of the phenomenon of narcissistic abuse with the goal of ensuring that coaches do not gaslight those who work with narcissists and to provide tools on how to better support them.   

Integration Conversation with Dr. Ramani Durvusala  

Dr. Ramani Durvusala & Ann Betz, PCC | Live | Integration Conversation 

Join Advance Provocateur Ann Betz, PCC, for an in-depth interactive conversation with Dr. Ramani Durvusala discussing how to identify and coach narcissistic clients, and working and living with a narcissist.   

What Makes Multigenerational Coaching Powerful?  

Eddie Turner, PCC | OnDemand | Spark Session 

Twenty-first century organizations are more diverse and dynamic than any in history. Different employee composition is, in part, due to being staffed with multiple generations of individuals. This unique dynamic creates a need to unearth the maximum potential from every individual to allow them to make their desired impact on their organization and their careers.  Multigenerational coaching is a powerful tool to answer this demand.   

Coaching Across Differences  

La’Wana Harris, ACC | OnDemand | Spark Session 

Coaches and the coaching profession are not immune to the impact of individual and systemic bias. Together we will unearth current challenges and future opportunities to transform coaching into an enabler of inclusivity.  We will work through a series of progressive exercises and activities culminating in an actionable plan for operationalizing your diversity, equity and inclusion strategy in your coaching practice.  The view of coaching and the coaching profession will be expanded by digging deep into the impact of systemic bias and how we can better serve our clients.  We will also work through the continuum of inclusive inquiry and its impact on the coach/client relationship and emerging coach competencies to acknowledge and honor differences.  

Three critical concepts for coaching LGBT clients  

Joy Zalzala-Soyka | OnDemand | Spark Session  
What skills do you need in order to effectively coach LGBT clients?  
In this presentation we will take a look at the systemic context LGBT clients face and what that has to do with you as a coach.  You will learn three critical concepts for coaching LGBT clients and their family members. Through multiple examples and stories from coaching situations, you will receive the tools for self-reflection and practical steps that you can implement in your coaching practice.   

The Future Is Now  

Vimala Suppiah, PCC | OnDemand |Spark Session 

What am I contributing as a coach to serve humanity? At the EMCC-Asia Pacific Region conference, while listening to a presentation on solidarity, society, and mentoring, I realized that if coaching could have the greatest impact, it would be in the context of social progress. So began the Shine as A Star Mentor Coaching Project in SMK Sieramas School in Kuala Lumpur, Malaysia, with an NGO, My Shining Star Foundation (MySSF).  In this session I will be sharing the project scope, objectives, design, and roll out with 17 youths and 17 mentor coaches, including an evaluation and insights gained to give attendees a framework they can use to start their own pro-bono initiatives for communities in need.

Collaborative Conversation: Context and Coaching  

Ann Betz, PCC | Live | Collaborative Conversation 

Join Advance Provocateur Ann Betz, PCC, for an interactive conversation about context and coaching. We will discuss the identities that clients bring to a coaching relationship and how the coach can properly acknowledge these identities and consider them within the coaching relationship. Attendees will join the discussion in breakout groups.  

The Coach Effect: The Power of You! 

David Rakel | OnDemand | Exploration Session 

The health care of the future will be more about the outcomes we want to achieve rather than just waiting to treat the disease once it occurs. Healthy outcomes require a trusting, caring relationship that recognizes the unique context of the lives we are serving. We will explore the science of how an effective coach can improve health outcomes so we can change our health culture to support a process of caring towards achieving what we want most for our communities—better health.   

Why Does This Stuff Work? The Neuroscience of Unusual Coaching Strategies and Practices

Richard Boyatzis & Ann Betz, PCC | Live | Collaborative Conversation 

Join Advance Provocateur Ann Betz, PCC, and neuroscientist and coaching researcher Richard Boyatzis as they explore the science behind some of the interesting and unusual practices shared by the ICF community in Week Three of Advance. Ann and Richard will draw on their knowledge of the neuroscience of coaching and human development to provide—as best they can—some scientific rationale for these intriguing interesting and promising developments in coaching.   

Integration Conversation with Dr. David Rakel  

David Rakel & Ann Betz, PCC | Live | Integration Conversation 

Join Advance Provocateur Ann Betz, PCC, for an in-depth conversation with David Rakel discussing the power of compassion and how coaching with compassion can positively affect a client’s overall well-being.   

Where Have We Been and What Have We Learned?   

Ann Betz, PCC | Live | Bookend Session 

Provocateur Ann Betz, PCC, will host a live final wrap up of this year’s Advance, focusing on what has been shared, clarified and revealed about the ongoing evolution of coaching. In this session, you’ll have the chance to weigh in and co-create, sharing your own thoughts, questions and realizations about where coaching is and where it is going.   

Generational Coaching: Why We Can’t All Just Get Along 

Lindsay Boccardo | Live | Workshop 

Generations misunderstanding each other is not a new problem. In fact, every generation thinks the one that comes after them is less competent, more entitled or harder to work with. The good news is that no one generation is broken. No single generation of employees is in the wrong. According to a 2019 study, multi-generational teams with a range of 25 years or more from youngest to oldest meet or exceed expectations 73% of the time. So how do we coach teams when there is a large age gap? What gets in the way and how do we facilitate growth and empathy for each other?  

Together we will:  

• Discuss why this is such an issue to begin with historically 
• Walk through three common scenarios we coach around when it comes to generational differences in the workplace 
• Talk about how our own beliefs are shaping our experience as coaches 

When Coaching gets Toxic: How to recognize and navigate toxicity in coaching relationships   

Verity Symcox | Live | Workshop 

This interactive webinar will explore coaching toxic leaders and dysfunctional executive behavior. Building on Dr. Ramani’s “Coaching the Narcissistic Client (Without Enabling Them),” this webinar will help coaches to recognize and appropriately navigate complex, challenging and unworkable coaching situations frequently found in the c-suite. Specifically, challenging coaching situations which are related to the overall mental health and possible personality disorders of leaders, senior executives and leadership teams. There will also be an open forum with the chance to ask Verity practical coaching questions specific to Dr. Ramani’s workshop, and more broadly, mental health in coaching.  

Begin a Pro Bono Coaching Project, Create Social Impact

Aida Frese, PCC | Live | Workshop 

The power of coaching creates a ripple effect of impact far beyond the individuals being coached. Many coaches feel compelled to give back and inspire positive change, but pro bono initiatives come with roadblocks and challenges that can be difficult to navigate. In this interactive workshop supported by the ICF Foundation, we will discuss how to create, plan and execute a successful pro bono initiative.

We will discuss the dos and don’ts by sharing past experiences of pro bono programs. Attendees will come away inspired and empowered to start their own projects.

Together we will:

• Discuss alternatives to impact on social change offering coaching
• Explore the common challenges when creating pro bono initiatives
• Identify solutions and tools to overcome these challenges
• Discuss ideas and opportunities within your communities
• Establish a roadmap for launching and supporting a project
• Cultivate a supportive network among attendees