How aware of professional coaching is the general public? How do views of coaching vary across generations? How do the minds and motivations of consumers differ in emerging and established markets for coaching? The 2017 ICF Global Consumer Awareness Study explores these questions — and more — to help you better understand consumers and market your coaching services accordingly. Commissioned by ICF and conducted by PwC Research, this is ICF’s largest consumer study yet, incorporating 27,134 responses from across 30 countries.
The executive summary for the 2017 ICF Global Consumer Awareness Study is available free of charge to ICF Members. Non-members can purchase the executive summary for $15 USD.
ICF has developed slide decks highlighting key research findings from the 30 countries included in the 2017 study. To request a slide deck, please complete the form below.
The executive summary for the 2014 ICF Global Consumer Awareness Study is available for free to ICF Members. Non-members can purchase the executive summary for $15 USD.
The executive summary for the 2010 ICF Global Consumer Awareness Study is available for free to ICF Members and non-members.
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