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The Intersection of Coaching and Sales: Unleashing the Power of ICF Core Competencies

October 23, 2024

During my ICF Coach training, I had a revelation: I couldn’t help but notice striking similarities between the effective use of the ICF Core Competencies and successful sales techniques. This wasn’t a fleeting thought; it was something I couldn’t keep to myself, much to my mentor coach’s amusement (and occasional frustration). The core competencies taught …read more.

Growing Your Coaching Brand and Presence on LinkedIn

October 7, 2024

LinkedIn? Isn’t that a crowded place already? Well, apparently not. It’s the place to be if you want to build your coaching brand’s credibility and presence. Here are some reasons why: In 2024 Q1, LinkedIn reported 450 million newsletter subscriptions globally (a 3x increase year over year). Out of the 1 billion users on LinkedIn, …read more.

9 Ways Coaches Can Use AI to Enhance and Expand Their Coaching Practice

September 19, 2024

In the ever-evolving world of coaching, staying ahead of the curve is crucial. Enter Artificial Intelligence (AI), the not-so-secret weapon that can take your coaching practice from ordinary to extraordinary. But fear not, this isn’t about robots replacing humans (we’re safe for now!). AI is a topic that seems to be of interest to many …read more.

Coaching Statistics: The ROI of Coaching in 2024

September 3, 2024

Why coaching? For ICF coaches, managers, and employees who have experienced coaching, the answer is simple: it pays off. However, for others who are not in the know, the return on investment (ROI) of coaching may be less obvious. The costs may seem high, the results too broad, and the focus away from other work …read more.

12 Ways Established Coaches Can Evolve Their Practices

August 20, 2024

Once you’ve established your coaching practice, made a mark in your niche, and defined your unique intellectual property, it’s time to consider what’s next. In a previous ICF Coaching World article,  I described ways to grow your business. We explored four approaches — these are used as the foundational model for the work done in …read more.

Transitioning From Corporate to Executive Coach Solopreneur

August 14, 2024

As career trajectories become more fluid, corporations find their senior-level talent pool shrinking. Several factors are at play. Some people don’t want to return to the office full-time after working from home during pandemic times. Others found after achieving certain career milestones, it was time to start something new. Whatever the reasons, we now see …read more.

Building a Strong Coaching Brand: 6 Essential Elements for Success

July 17, 2024

Are you looking to create a distinct identity in the competitive world of coaching? Building your brand and crafting a strong coach branding strategy is key to your success. While it may be non-exhaustive, our curated list will provide a foundational guide for coaches looking to establish a compelling brand. Here are six essential elements …read more.

How Case Studies Can Leverage Coaching Impact

July 1, 2024

Sharing success stories about how you’ve helped coaching clients can demonstrate your coaching expertise and illustrate how your support can benefit future clients. One powerful way to share these stories is through case studies. A coaching case study uses the journey of a client to demonstrate how your coaching can impact others. By offering a …read more.

From Surviving to Thriving: 3 Questions to Ask About Personal Branding for Coaches

June 20, 2024

The coaching landscape is thriving. The latest insights from the International Coaching Federation’s 2023 Global Coaching Study unveil a staggering figure of over 109,000 coaches, a remarkable 54% surge from the 2019 global estimate. This surge is not confined to a particular region; it’s a global wave sweeping across all parts of the world, breaking …read more.

Brand Reboot: 5 Reasons Your Coaching Brand Might Be Falling Short

May 15, 2024

“So, what’s your coaching brand like?” This is probably one of the hardest questions to answer for coaches who have recently been certified and are just embarking on their journey. It’s also difficult for seasoned professionals who lack a strong brand and those who have created their coaching brand but are struggling to see results. …read more.

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