Public Relations for Coaches

With two billion downloads globally, TikTok is currently the number one downloaded app across all compatible devices. With the dramatic increase in working from home these days, more people are spending time on this app looking for engaging content and ways to connect with others.   TikTok’s user–friendly accessibility; emphasis on short, candid videos; and large audience make it the perfect forum to share information about the ways coaches can help unlock their clients’ potential and help them achieve their dreams.   Here are a …read more.

ICF works hard to represent the gold standard of professionalism and ethics for the coaching profession. As such, being an ICF-credentialed coach carries with it a certain amount of pride in affiliation. And likewise, ICF is proud to associate with coaches who embody those high standards of excellence and professionalism. Often times, with that pride …read more.

There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your brand to grow your coaching business.   Taking the first step toward cultivating a mutually beneficial relationship with the media comes with a few challenges. Often at the top of the list is who to contact and how best to reach …read more.

Blogging is a great way to share your personal ideas, client testimonials, information or updates about the coaching profession and more. The value of your blog goes well beyond simply posting such content. In fact, there are ways to use your personal blog to secure media opportunities for yourself and your coaching business. The following …read more.

Constant changes in the news cycle can make it challenging to get a reporter’s attention and gain publicity for your coaching business. With COVID-19 continuing to dominate global headlines, it is even more important to find avenues to elevate your visibility and highlight your experience and brand to acquire new coaching clients. Here are three …read more.

For any coach wanting to earn media coverage, knowing how to use research to support your topic or take on a timely issue is an essential skill. Using the right data to back up your key point can help you present as the informed and authoritative expert you are. Best of all, you do not …read more.

For the last decade, social media has been a great resource for professionals to engage with new and existing customers, showcase expertise, and promote services or messages. Live social media features have proven to be an especially effective tool for individuals and organizations from a host of industries. According to Facebook, at least 2 billion …read more.