The Gold Standard in Coaching | ICF - Strategic Plan
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Strategic Plan

2023 ICF strategic focus areas

Vision: A world where coaching is integral to transforming societies.

Mission: We advance coaching excellence, impact, and value worldwide.

We remain committed to leading the profession through excellence, impact, and value, and supporting coaching’s ability to advance society for the better. Approved by the ICF Global Board in December 2022, the current ICF Strategic Plan will help move ICF, coaching, and society forward. This plan guides the work of each ICF family organization and department, each functioning as part of a larger One ICF so that our entire ecosystem contributes to the overall health and growth of our organization.

The plan accomplishes this through the following five strategic goals:

Strategic Focus Areas


  1. Propagate coaching as an integral enabler of human development, well-being, and advancement of society.


  1. Expand our reach, accessibility, and leadership influence across the global coaching ecosystem.
  2. Champion inclusivity and equity across the coaching profession worldwide.
  3. Lead industry-wide improvements to professional standards, education, and consumer experience.


  1. Ensure aligned transformation, organizational excellence, and sustainable growth across ICF.

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